Michael Hoffman is President of Igniting Performance. A Dallas-based company that specializes in the skills of sales, customer loyalty and leadership. Over the last 30 plus years, Michael has delivered professional speaking engagements and customized training to organizations across this country and abroad.

With a highly interactive style, Michael’s unique delivery cements his expertise in the minds of his attendees to ignite the tactics and techniques necessary to OWN their jobs “on purpose” with an attitude of OWN IT-ship and professionalism.

Michael uses his rich background to drive home his message that business is and will always be about “people”. “How we approach our customers both internal and external will set us apart from all our competition.” Effective training combines the right informational tools with the right amount of motivation. Motivation alone is fleeting, but the right tools with-out motivation are lifeless…

He provides both – therefore, getting results that matter. His highly contagious passion for business has earned him the loyalty of many repeat customers such as Bank of Montreal, Aflac, ALLTEL, KRLD Radio, Erricson, SYSCO Foods, Dryers Grand Ice Cream, Comcast, and many, many more.

Professional Speaker to the world, Husband to the Perfect One, Fatherman to the Fabulous Four, Papa to the Amazing Grand Trio and lover of the laugh!… Ok… and eater of the doughnut. He, his wife of over 40 years, and the revolving residence of his ever-growing family reside in Carrollton, Texas.

What audiences you speak for?

I focus on companies where the customer experience is critical to success. With that being said; I’ll adjust the content to a sales audience, customer service audience or the leaders that help manage and lead those audiences.

What led you to this career?

A desire to ignite the hearts and equip the minds of people to a positive influence in their lives and careers.

What’s one professional skill you’re currently working on?

Details…. I’m a broad brush guy and need help with the details, especially when business is a cookin!

What’s your go-to productivity trick?

Creating solid files for each event. If it’s not in the file… it doesn’t exist. A good file ensures a smooth event for everyone from packing before to arriving at home from a seamless igniting experience.

Who has influenced you most when it comes to how you approach your work?

I’ve truly been a product of all the voices in NSA on how to run your business over the years. NSA has so much available and I’ve learned from the best. You take from the best and adapt to your needs… that’s how you hit the ground running a speaker business.

What’s a mistake you made early on in your career, and what did you learn from it?

I fell into the trap of thinking my approach wasn’t unique enough. And because of that I’ve been Johnny come lately on the book creation.

What’s a work-related accomplishment that you’re really proud of?

I may not have written any books but over the last 30 years I have created many many custom training programs for various organizations around the world.

What being a member of NSA-NT means to you (testimonial)

You can not put a price on the relationships you develop in this association. You just can’t. It’s been my true honor to get to know and be close friends with so many wonderful people. It’s the secret sauce to our success. You have to plug in and be open to friendships.

Something personal you want us to know- can be about family, a vacation, a favorite food- anything you care to share.

I am very proud of my family. We’ve created such a wonderful joyful place to live. The spillage of the that is several viral video of just joy dancing with each other in the kitchen. They reached hundreds of millions of views over the last few years and everyday we get notices from people around the world and in all that time, not one negative comment. Joy is contagious.