VIRTUAL Special Session with

Cara Silletto, MBA, CSP

Friday, March 19, 2021 / 2:00pm – 3:30pm CST

Expanding from Keynoter to Training Company

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Keynotes can shift participant mindsets and plant the seed for new ideas, but deeper dive training is often needed to change behavior. If you want to provide clients with greater results and see their transformation through (while creating a more consistent revenue stream for yourself) it may be time to expand your one-hour brilliance into a training series that lengthens your relationship with paying clients.

In this session, participants will learn:

  • Where to start when expanding from keynotes to workshops
  • How to build a multi-month training package for longer-term client contracts
  • Ways to offer more value to clients to increase revenue

Cara Silletto, MBA, CSP

Cara Silletto, MBA, CSP

NSA Kentucky’s Past-President Cara Silletto, CSP, will join us to share her inside scoop of the association world because she used to be a state trade association event planner and education director herself! She spent years hiring, working with, and evaluating speakers and trainers.

Today, Cara’s “day job” is running her training firm, Magnet Culture, and speaking to business leaders and owners across the country about how to reduce unnecessary employee turnover and bridge generational gaps in the workplace. But she’ll share with our NSA chapter how she built her speaking business organically over the last 8 years using association bookings to book more than 100 gigs in one year, grow her revenue by 30% or more each year (except 2020, of course), and build a team of staff and contracted trainers.

Cara’s path to speaking is an interesting one as she started her career on the stage at age 7 in the Silletto Family Band (yes, just like the Partridge Family). She earned her MBA in Entrepreneurship from the University of Louisville in 2010, and Cara says she hit the jackpot when she found the perfect job as a professional speaker because it blends her passions for both business and performance into one amazing career! And recently, Cara earned her Certified Speaking Professional (CSP) designation from NSA in 2020.

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Join Us!

Friday, March 19, 2021 / 2:00pm-3:30pm CST

Virtual. Registration closes at 8:00pm the evening prior to the event. The link will be sent Thursday night and Friday morning.

Investment

 NSA NT Members and Candidates

  • $25

Guests and non-NSA NT Members

  • $25

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Media Release

By registering for this event, I hereby consent to and authorize the use and reproduction by NSA North Texas Chapter of any and all photography and/or videography that will be taken of me (“Images”) at this event for any purpose, in whole or in part, in all media now known or hereafter developed, including without limitation all print media, Internet and other platforms, throughout the world in perpetuity and without compensation to me.

I hereby release and waive any claims whatsoever in connection with the Images, including without limitation any claim of rights of privacy, publicity, so-called “moral rights” or credit in connection with such Images. I also release and waive any right I may have to inspect or approve the Images or any use thereof.

I acknowledge and agree the Images and related files (including chat text conversations) are wholly owned by NSA North Texas Chapter, who reserves the right to use these Images in part for promotion or in totality for resale on the NSA North Texas websites. Furthermore, NSA North Texas Chapter may license these rights to the featured speaker of the event for their personal or professional use in part for promotion or in totality for resale on the speaker’s website.

By registering for this event, I hereby acknowledge that I am 18 years of age or older and have read, understood and agree to the terms of this release.

Disability Access / Accommodations

Have a condition/disability that requires a reasonable accommodation to fully participate in an NSA/North Texas chapter event?

Contact Donna Mack, NSA/NT’s Disability Access Ambassador at: donna@DisabilityDiplomat.com, (at least 3 business days prior to the event, if possible) for arrangements to be made.