November 2017 Program

NSA-NT November 2017 Meeting – Erin Gargan


Title: Digital Persuasion-Sell Smarter In The Modern Market

When you type, text or tweet, how persuasive are you? With 98% of digital outreach being ignored or deleted, your ability to influence others-from behind the screen- is your biggest indicator of sales success in the modern marketplace. Forget firm handshakes and eye contact- first impressions in the 21st century are dependent on your digital persuasion prowess. Are you able to entice someone to give you a chance- using just your keyboard? It used to be that you had 7 seconds to make a first impression. Today, you have about 2 seconds- or however long it takes for that potential customer, client or partner to scan the first few words of their mobile notification to decide if you are an “ignore” or “engage”.

Erin helps her audiences understand the psychology behind why some people’s digital messaging wins time with prospects-while most others don’t. She shares her formula for how to effectively and appropriately elicit a response, spark a dialogue and bypass the “screen-keeper” to attract more in-person opportunities. Using Erin’s formula, attendees leave empowered and equipped to attract attention, increase influence and win more opportunities in the digital age.

Learning Objectives

Your audience will understand:

  • What is digital persuasion and why it’s an essential survive-and-thrive skill to master
  • How the evolution of social media has impacted traditional business networking and communication
  • How to adapt “right person, right message, right time” best practices to differentiate yourself and attract more of your sales targets online
  • Psychology principles behind effective digital persuasion
  • The One Thing all digitally persuasive salespeople have in common
  • The biggest digital influence mistake everyone makes- and how to avoid it
  • The 3 Step Digital Persuasion Formula for transforming online activity into offline relationships and opportunities

About the Featured Speaker

Erin Gargan is an award-winning entrepreneur, author, and digital persuasion expert. She is CEO of Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Hitachi and others. She is the author of “Digital Persuasion: Sell Smarter in the Modern Marketplace.” Erin is also an advisor for Camp One Ventures, a Palo Alto-based venture capital firm.  She has been featured in Forbes and was recently named a 2017 “Woman in Business” by the Orange County Business Journal. Erin helps sales, marketing and event professionals attract attention and increase influence using the power of digital persuasion.

For more about Erin, visit her website

Ed Talk

Presented by: Dianna Booher, CSP, CPAE


Saturday, November 11, 2017


Pow Wow with the Pros — 7:30am – 8:00am (optional)
Breakfast / Registration — 8:00am – 9:00am
Program — 9:00am – 12:00 pm


Hilton Garden Inn
1001 W. President George Bush Turnpike
Richardson, Texas 75080

Map & Directions


Includes program and full breakfast

Members, Candidates and Non-Local NSA Members

  • $47 if pre-registered by Thursday before Meeting
  • $57 onsite, morning of Meeting


  • $20 Students/Staff
  • $37 first time only
  • $67 if pre-registered by Thursday before Meeting
  • $77 onsite, morning of Meeting

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