December 2017 Program

NSA-NT December 2017 Meeting – Anna Liotta


Title: Booking More Business with Gen Xer and Millennial Decision Makers (and Boomers too)!

Decision makers today are a multi-generational diverse mix. As speakers, we must be nimble in customizing our marketing messages, follow-up and offers to match the Generational CODES™ of the buyers of today (not yesterday). This fast-paced, action-focused session will share what each makes each generation of decision makers want to see, hear and know more from speakers and what gets you blocked from getting through.

Three tangible ideas or takeaways that participants will be able to implement into their own business.

By attending this session, participants will:

  1. Learn how to customize their messaging to connect and engage Gen X, Millennial, and Boomer decision makers
  2. Understand what they have been doing that is sabotaging their business with buyers from other generations
  3. Leave with powerful, simple adjustments they can make to elevate their ROI in business development activities

About the Featured Speaker

Anna Liotta, creator of Generationally Savvy™ Communication Solutions, is an award-winning speaker, business consultant, and author. She engages audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation.

Anna integrates communications, sociology, business psychology, and demography to unify workplaces and dramatically improve company performance. Her expertise and insight have helped such companies as Pike Place Fish, Intel, Wells Fargo, Microsoft, Amazon, the PGA, NBA, and United Way.

Clients described Anna as:

  • Funny and Inspirational
  • Energetic and Engaging
  • Wicked Smart
  • Eloquent and Accessible

For more about Anna Liotta, visit her website

Ed Talk

Presented by:  Stu Schlackman, CSP


Saturday, December 9, 2017


Pow Wow with the Pros — 7:30am – 8:00am (optional)
Breakfast / Registration — 8:00am – 9:00am
Program — 9:00am – 12:00 pm


Hilton Garden Inn
1001 W. President George Bush Turnpike
Richardson, Texas 75080

Map & Directions


Includes program and full breakfast

Members, Candidates and Non-Local NSA Members

  • $47 if pre-registered by Thursday before Meeting
  • $57 onsite, morning of Meeting


  • $20 Students/Staff
  • $37 first time only
  • $67 if pre-registered by Thursday before Meeting
  • $77 onsite, morning of Meeting

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Business Casual

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NSA North Texas

14070 Proton Road Ste. 100, Dallas, TX 75244

972-233-9107 ext. 223

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