September 2017 Newsletter

September 2017 Newsletter

A Note from Your President

“When the snow falls and the white winds blow, the lone wolf dies, but the pack survives.” If you’re a fan of HBO’s Game of Thrones you recognize these words. Sansa Stark says this to her sister Arya in the just wrapped season finale. A complicated relationship and a complex plot. I won’t go into it but you get the gist. Speaking is a lonely business. How many times have we heard this lament or experienced it as speakers? We all need a cheering a section.

Notice anything different on our NSA-NT Facebook page lately? More posts surrounding getting booked are showing up in the messages. Yes!! Don’t be shy about posting a shot from an event. It’s great to see so many of us slaying it in lots of different ways. Let’s celebrate the victories together, spread the word and start trending with the #mostbookednsachapter.

In case you missed it here is CSP, CPAE Jim Pancero’s Ed talk. Pay close attention to Jim’s advice on your competitive advantage.

Kate Delaney
President 2017-18
NSA North Texas (@NSANorthTexas)

September 2017 Program: SHOW YOUR INK  – Delivering the Killer Keynote with Todd Dewett, Ph.D

Todd Dewett, Ph.D

Todd Dewett, Ph.D

Magic? Comedy? Drama? Slides? Props? Maybe, maybe not. You should focus first on simply making an honest connection. The killer keynote is fun, emotional, relevant and useful. Ultimately, it helps the audience believe that more is always possible. How you make this happen is up to you. During this session Dr. Dewett will show you his authentic approach to this goal. There’s a reason why over 10,000,000 people have listened to his advice… Join us September 9, 2017 to find out why!

Session Objectives:

  • Understanding the role of authenticity in a keynote
  • Insight for using personal stories to build connection
  • Knowledge of key voice and non-verbal techniques
  • Appreciation of how to use vulnerability to build rapport

About the Speaker:

Dr. Dewett is a leadership and authenticity expert, best selling author at LinkedIn Learning, a TEDx speaker, and creator of training, books, and speeches enjoyed by millions of professionals around the globe.

For more about Todd Dewett, visit his website

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you, the speaker: Make your audiences HAPPY

by Dave Lieber, CSP
Dallas Morning News columnist

Note: There’s no doubt our nation is in political turmoil. Nine years ago, similarly, our economy crashed and Dave wrote this piece in 2008 for our chapter newsletter. We reprint it because audiences today face similar angst. This still applies to you, the speaker.

The headline in The Wall Street Journal that day blared “Worst Crisis Since ’30s, With No End in Sight.” Driving to a speech that afternoon in McKinney, I listened to continuous business reports on Bloomberg News Radio about a diving Dow Jones Industrial Average. Such a downer.

Arriving at my destination, 50 women waited with anticipation. The organizer said it was their biggest crowd ever. (Those pre-event postcards worked!) No one mentioned the stock market.

So I talked. And they laughed. And at the end, a few cried at just the right part. Sold a few books and headed home.

Sure, maybe the world is crumbling around us. I don’t know.

But I do know this: When you speak to an audience, you are there to take their minds off their troubles.

You are there to help them step away from their problems at home or work or school. You are supposed to sprinkle a magic potion of happiness and delight all around you.

(Goodness, don’t I sound like Gary Rifkin?)

Truth is, maybe the role of a professional speaker has never been more important. Maybe audiences need to hear us bring them hope, passion and humor. Is anyone else doing that these days?

When you speak, make sure you show your audience you are happy with what you do for a living. Do everything you can to help them feel happy about what they do, too. Help them stay positive.

No matter what.

If you are upbeat, your audience will be, too.

So go ahead, spread goodness in a world that never gets enough. Can there ever be TOO MUCH goodness, too much positive and happiness?

Show your audience you are happy to be alive. Pass that karma along. It’s so important.

Now more than ever.

* * *

Dave Lieber, CSP, is The Watchdog investigative columnist for The Dallas Morning News and a 10 year member of NSA/North Texas. @DaveLieber.

September 2017 – Fuel Your Speaking Career Fire   

by Sherrie Wilson

Did you know NSANT has three levels of speaking professionals?  (1) Hall of Fame Speakers, (2) Certified Speaking Professionals, and (3) Professional Speaker Plus.

The National Speakers Association (CPAE) (Council of Peers Award for Excellence) Speaker Hall of Fame® CPAE is a lifetime award for speaking excellence in message, presentation/ delivery, experience, professionalism and collateral material.  NSANT is proud to have five currently members of this elite CPAE group.

Conferred by the National Speakers Association, the Certified Speaking Professional is the speaking profession’s international measure of professional platform competence. NSANT is honored to have 18 members who have reached the distinction of CSP.

Professional Speaker Plus – These speakers have achieved four out of these seven accomplishments: 1) Published Author, 2) TV Show, Appearance or Interviews, 3) Radio Show Host &/or Interviews, 4) Magazine Articles, 5) Spoken Nationally and/or Internationally, 6) Professionally Certified Coach/Trainer, 7) Professional Speaker Video.  NSANT has currently has 18 members of this distinction.

“Success isn’t a result of spontaneous combustion. You must set yourself on fire.”

– Arnold Glascow

Where are you now?  Where do you want to be in one, three and five years from now?  Fire up your speaking by getting involved with all NSANT has to offer.  Monthly meetings is a start, but the Labs are fabulous and the Academy is an amazing experience that will ground you reaching for the highest goals.  Pray Dave Lieber does the TED club again.  Get with a friend or mentor inside of NSANT and fire up your speaking career!

August Meeting Recap

by Shaleen Clay

Six Kick Ass Strategies of the Million Dollar Entrepreneur with Dawnna St. Louis

Our August meeting was one of the most valuable meetings I have been to as a newbie to the speaking world. Dawnna St. Louis presented her Six Kick Ass Strategies of the Million Dollar Entrepreneur. She laid the groundwork not only for a newbie like me, but also for seasoned public speaking professionals to help them understand where the issue or issues may be in growing their business.

Strategy 1 – Strengthen Your Core
Are you focused? Dawnna defines your target market as the industry or people where 80% of your money comes from to support your business. Know your audience and know how to reach them. Most importantly, if you cannot make money in 3-6 months, you need to change your focus!

Strategy 2 – Increase Your Income
Dawnna stated there are seven triggers of emotional justification that are used to make the decision to hire a speaker: 1) Pride – Significance, 2) Envy – Acceptance, 3) Greed, 4) Dominance – Wrath, 5) Craving – Gluttony, 6) Simplicity, and 7) Indulgence – Lust. These triggers are key areas that need to be your focus in your marketing efforts. As you move through your business, these triggers may adjust and change overtime to meet the needs of your audience.

Strategy 3 – Optimize Your Operations
This brings us to operations. How you operate your business is imperative. Are the processes you have in place working for you? How can technology streamline the process and how do you know when to delegate? Dawnna stated that we need to be fully aware of our processes and ask ourselves, “Am I good at this and should I be doing it?”

Strategy 4 – Fortify Your Future
What does the future bring? We need to have a vision, mission, and goals. We need to think about where our business will be in the next year, three years, and ten years.

Strategy 5 – The Daily Six
The daily six involves six things you do every day without fail. The focus is in three areas, income production, relationship building, and professional development. Income production should involve activities that directly go toward income production. This involves cold calling and other activities involving the goal of creating income. Relationship building activities should involve sending postcards, connecting connections, sharing information, or helping connections gain a new opportunity. Professional development activities involve evaluating where you need to gain skills to improve to make the customer experience even better.

Strategy 6- Kaizen – (Japanese business philosophy of continuous improvement)
How do we know our efforts are paying off? We need to measure our efforts every quarter. When we determine what is working and what is not working, we can make adjustments and changes. We also need to evaluate our target market to make sure we know our market and that the return is coming from what we have defined as our target market. If the numbers demonstrate something different than our own thinking, we need to make adjustments.

As we move forward wherever we are in our business, we need to keep in mind that we are driven by passion. At the same time, we need to remember the key elements to running a successful business. No one ever said running a business was a piece of cake, but Dawnna makes it much less daunting with her Six Strategies. I don’t know about you, but I want to kick ass!

Speaker Applause August 2017

Mark Fenner is starting a new program with Dallas Business Journal – Leadership Lessons with DFW Legends.

Yoram Solomon published book #8 this week, “Culture Starts with YOU, Not Your Boss.”

Michael Hoffman, CSP, and Christine Cashen, CSP, CPAE, wanted to give a heartfelt thank you for those of you who attended Influence and especially those of you who helped us make it successful.

Nikki Nanos is speaking at Association of Service Quality in September.

Karen Cortell Reisman will be speaking next month in Montreal with Sir Ken Robinson, Deepak Chopra, and possibly Prime Minister Justin Trudeau at a weekend of events around innovation, Einstein, and creativity.

Mary German presented a two-day session on Advocacy and Community Relations at the Destinations International Annual Conference in Montreal.

Bill Wallace became a Certified Professional Coach.

Linda Thomas invites you to tell a 3-10 minute true story at Tell Me More Stories on August 19. Contact her for more information.

Jessica Rector is speaking at American Veterinary Medical Association Leadership Conference, New Mexico Dental Association, and Keller Williams Director of Operations. She also sold 100 books to a real estate broker.

Delatorro McNeal II, CSP is the 2017 Opening Keynote for the Toastmaster World Convention in Vancouver, Canada on August 23, 2017.

The Federal Reserve has engaged Melinda Marcus, CSP, to keynote a national conference on the Science of Influence in November.

Chris Fuller’s first 7 months of 2017 exceeded his entire 2016 year and every other year except one.

Chapter Meeting Location

hilton-garden-inn-richardsonFor the 2017-18 meeting schedule, we’ll again be meeting a the Hilton Garden Inn located at:

1001 W President George Bush Hwy.
Richardson, TX 75080
Phone: (972) 792-9393.

Click here for a map to our meeting location.

Photo Gallery

Our August Speaker, Dawnna St. Louis

Our August Speaker, Dawnna St. Louis

Hall of Fame Speaker Jim Pancero Gives the Ed Talk

Hall of Fame Speaker Jim Pancero Gives the Ed Talk

Charbonneau Award Winner Karen Cortell Reisman

Charbonneau Award Winner Karen Cortell Reisman

 Dave Lieber CSP and NSA-NT Secretary Chuck Inman during a break

Dave Lieber CSP and NSA-NT Secretary Chuck Inman during a break


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