March 2017 Newsletter

March 2017 Newsletter

Stu Schlackman

A Note from Your President

It’s hard to believe spring is upon us NSA North Texas! And it’s just 3 weeks after our February meeting and we are together again. We just can’t seem to get enough of each other and that’s a good thing since this year – IT’S STILL ABOUT YOU.

I’d like to share the four components of Emotional Intelligence that are so critical when it comes to working with your clients. Travis Bradberry wrote the book Emotional Intelligence 2.0 and he gives the four elements we need to consider when working with clients.

First is Self-Awareness. Are you aware of your strengths and weaknesses? How do you utilize your strengths when working with you clients? What is it that your clients desire from you? Remember that success leave clues. Focus on your strengths since it’s a lot easier to improve a strength than a weakness.

The second component is Self-Management. You might know your strengths and weaknesses, but how well do you manage them? Especially when we are under stress. Be aware of situations that demand managing your natural tendencies.

Third is Social Awareness. This is empathy. It’s understanding your client’s situation and giving them your best advice in developing the right program for their meeting. In other words – putting the customer first.

And the fourth component is Relationship Management. We want our customers for life. Putting the relationship first makes all the difference in the world. Michael Hoffman, CSP once mentioned that you know you’re close with your clients when you know their birthdates, home address, cell numbers and anniversary dates. When we have strong relationships, we get referrals and that’s still the majority of our business.

I look forward to seeing you at our next meeting!

Stu Schlackman
President 2016-17
NSA North Texas (@NSANorthTexas)

March 2017 Program – Liz Weber, CMC, CSP – “Create YOUR Three Year Speaking Business Plan – Stop Chasing Squirrels and Grow Your Business!”


  • Are you constantly jumping from one new idea to the next hoping to find that “magic bullet” to speaking success?
  • Are you tired of spending your time and money on yet another “sure-fire” gimmick, product, or process, only to have it fail?
  • Would you like to work on things that DO positively impact your business and STOP doing things that don’t?

If you answered “Yes!” to just one of these question, don’t miss this session with Liz Weber, CMC, CSP! Liz will share her straight-forward process to help you develop your three year speaking business plan. Your business plan will help you stay focused, on-track and on-target to creating the speaking business YOU want!

Learning Objectives:

By attending this session, you will:

1. Clarify the type of speaking businesses you want instead of doing what ‘everyone’ else is doing
2. Identify 3-5 Strategic Actions or Must Do’s for your speaking businesses over the next 3 years
3. Develop focused 1, 2 & 3 year goals to START doing what’s important and STOP doing what’s not!

About the Speaker

Liz Weber, CMC, CSP

Liz Weber, CMC, CSP, works with ownership, executive, and leadership teams. She specializes in strategic and succession planning, and leadership development. Liz is one of fewer than 100 people in the U.S. to hold both Certified Management Consultant (CMC) and Certified Speaking Professional (CSP) designations.

Liz has authored nine leadership books including:

• Stop So You Can Get the Results You Want (4 eBook Set)
• Something Needs to Change Around Here-The Five Stages to Leveraging Your Leadership
• Leading from the Manager’s Corner

Liz Weber’s website:

Come see Liz on March 11th!

Click here to register

you, the speaker: Happy Birthday to SpeakerNet News

by Dave Lieber, CSP
Dallas Morning News columnist

Are you a subscriber to the amazing speaker newsletter called SpeakerNet News or SNN for short? Does it arrive in your mailbox every Friday morning?

If not, pull up a chair.

In a previous newsletter, my “you, the speaker” column reminded you to download the amazing Voices of Experience on your smart phone. Here’s something else.

SNN is a collection of free speaker-related tips from speakers who are mostly members of the NSA community. The subjects range from the latest intelligence on air travel for road warriors, to links to articles of interest that you may have missed to the latest technological presentation tips. Great, great stuff.

It’s free, and I’ll show you how to sign up in a moment. The only requirement? Regular readers are asked to contribute two tips a year to the tip sheet. What a deal. Your email is included and after your tip is printed, you usually hear from other speakers around the globe.

Happy birthday.

NSA/North Texas wishes a happy 21st birthday to the two speakers who make it all happen – Rebecca Morgan (who has spoken at our chapter) and Ken Braly. They took over the newsletter in 1996 from founder Wally Bock.

In a recent newsletter, Rebecca and Ken write: “Even after publishing every week for 21 years, we still enjoy bringing you SNN and getting to know our colleagues through it. … We know there are many more speakers, trainers and consultants who could benefit from receiving SpeakerNet News.”

I agree. Which is why I’m sharing.

Go to to read the most recent issues. An orange subscribe button is on the upper left hand corner.

* * *

Dave Lieber, CSP, is The Watchdog investigative columnist for The Dallas Morning News and a 10 year member of NSA/North Texas. @DaveLieber.

February Meeting Recap

by Bill Lynch

John Molidor, PhD

Credibility Is King and Queen: Is Your Content Google-Proof? – with John Molidor, PhD

John is an expert on the brain and presented a series of Tips and Principles designed to allow us to take better advantage of the brains of our audiences.

Tip One: Stay hydrated. Our brains are 73% water and when we are not fully hydrated our brain function can be affected.

Tip Two: Be careful if you are speaking after alcohol has been served, alcohol affects brain function within 6 minutes of consumption.

Principle number one:

Brains are hemispheric, left and right. We need to speak to both hemispheres. Left-brain functions include language, linear thinking, social functioning. The right brain controls visual, emotions and private experiences. Audiences cannot listen and read at the same time.

Tip three: never pass out your PowerPoint before you speak. If the audience is reading they can’t also listen. Multi-tasking is a myth. Start creating your PowerPoint with a blank slide, not title and bullets. Don’t use bullet points at all.

Principle number two:

Location matters. Consistency in location is friendly to the brain of the audience. When looking at your PowerPoint the eye of the audience will follow an “F” pattern. Put your PowerPoint images on the left and text on the right. If you are going to have your text float into the slide, do it from the right to the left. The brain will process the text as it comes into view. Shadow your text. John recommends 4-4-45-325. Move to your right (not the audience’s right) to tell stories, to your left to deliver facts.

Principle number three:

The brain is looking for cause and effect. Stories are like a commercial break. John recommended we go to Youtube and watch Hero’s Journey by Joseph Campbell. When creating text for your PowerPoint, you need not put in the articles (a, the, an etc.) the brain will fill them in automatically.

You can research the articles on a topic by going to “” and type the subject on the search bar that appears. There will be a good source of facts to mix with your stories. (I tried it and will use it extensively in the future.)

Principle number four:

Imagery helps memory. Information presented with words and images is better than either alone. He uses the fonts chalk board and unsplash. He uses huge fonts, nothing smaller than 42 point.

Principle number five:
Color Matters. Keep contrast high. White background works best with limited text. Find a dominant color you like and use it for your text.

Principle number six:

Brain loves oxygen. If your crowd is misbehaving, move them around. Brain craves stimulation.

Principle number seven:

Brain looks for patterns. All of John’s images face in, not toward the edge of the slide. It is important to stay consistent.

If you are an All Access pass holder, I suggest that you go listen to John’s presentation. He is funny and entertaining and there are a lot more tips and facts than I captured here.

Good News from our February Meeting

Veronica Sites booked more business in this quarter than ever before. She is featured on Lifetime Television as a guest expert on Little Women Dallas this season.

Yoram Solomon published his sixth book. He will hold a lab on book publishing with Betsy on March 8th.

Melinda Marcus, CSP will be the keynote speaker at a national corporate conference on “How to leverage the science of influence to hire high performers.”

Tim Marvel has book #7 in Amazon: 10 Seconds Daily-Success Journal.

Linda Thomas is starting a new storytelling night March 18th in Flower Mound. Theme is “Life’s Funny Like That”.

Bill Wallace will be speaking at the C-Suite Network Conference in Dallas May 22nd and 23rd, sharing the stage with Jeff Hayzlett.

Nikki Nanos was invited by Karen Cortell Reisman to be an associate in her business “Speak for Yourself.”

Betti Coffey has a contract for her first international speaking engagement in April.

Congratulations to everyone on these great accomplishments.

Chapter Meeting Location

hilton-garden-inn-richardsonFor the 2016-17 meeting schedule, we’ll again be meeting a the Hilton Garden Inn located at:

1001 W President George Bush Hwy.
Richardson, TX 75080
Phone: (972) 792-9393.

Click here for a map to our meeting location.

Photo Gallery

February Speaker John Molidor, PhD

February Speaker John Molidor, PhD


Past Presidents of NSA-NT

Past Presidents of NSA-NT


Members Gene Mosley and NSA-NT President Elect Kate Delaney

Members Gene Mosley and NSA-NT President Elect Kate Delaney


NSA-NT Member Nancy Little, Director of Programming Victoria Williams and Treasurer Bob Phillips

NSA-NT Member Nancy Little, Director of Programming Victoria Williams and Treasurer Bob Phillips


NSA-NT Member Melinda Marcus, CSP and Past President Dennis McCuistion, CSP

NSA-NT Member Melinda Marcus, CSP and Past President Dennis McCuistion, CSP

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NSA North Texas

14070 Proton Road Ste. 100, Dallas, TX 75244

972-233-9107 ext. 223

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