September 2016 Newsletter

September 2016 Newsletter

Stu Schlackman

A Note from Your President

Our 2016-2017 NSA North Texas year is off and running. A big thanks to Tim Gard, CSP, CPAE for giving us a fabulous presentation. Also a special thanks to Connie Podesta, CSP, CPAE for sharing with us on such a short notice coming in early Saturday morning from Shreveport.

Some of the highlights for the upcoming events we have will include our new Coffee Connection at the Paradise Bakery at Alpha and the Tollway. Thanks to Betti Coffey and Tim Durkin, CSP for leading the first conversation. This is for any member to just show up and talk about anything that is on your mind. The meetings will continue on the Friday after our Saturday meeting at 10 am. I look forward to see you at the next one on September 16th.

Another opportunity for our members will be to start Mastermind groups. This was discussed at the convention this past July and we are now looking at how to structure kicking the groups off. More to follow.

As we go into fall, look at our monthly Labs that will be coming up. We will also be starting the Comedy Boot Camp let by Kelly Vrla, CSP. We have three After Hours events scheduled for this year with the first taking place on Thursday October 20th from 6:30-8:30pm at Aboca’s Italian Restaurant on the Southwest corner of Beltline Road and Central Expressway.

One last event that we will schedule for the Fall is with Connie Podesta, CSP, CPAE on the straight talk of the speaking business. Look for this to be posted on our website.

Remember, It’s Still About You! Your board of directors and committees are here to serve you the members to bring your speaking business to the next level. I look forward to seeing you on September 10th with our guest speaker Jane Atkinson, the author of The Wealthy Speaker. You will want to be there to get Jane’s advice on building your speaking business.

See you then!

Stu Schlackman
President 2016-17
NSA North Texas (@NSANorthTexas)

September 2016 Program – Jane Atkinson – The Wealthy Speaker 2.0 Seminar: Marketing Your Way to Wealthy

Jane Atkinson

Jane Atkinson

Jane Atkinson has been helping speakers catapult their businesses for more than 25 years. As an agent for speakers she has repped speaking super stars Vince Poscente, Joe Calloway and Peter Legge – all CSP/CPAE’s as well as best- selling authors and celebrities. As former speaker’s bureau VP, Jane has seen the industry from many angles. Join Jane for a highly interactive session that will provide pages of notes and ideas!

Jane’s book, The Wealthy Speaker 2.0: The Proven Formula for Building Your Successful Speaking Business is the perfect resource for speakers at all levels. And her latest book The Epic Keynote: Presentation Skills and Styles of Wealthy Speakers helps speakers raise their game from the platform.

Learn the step-by-step process that many of North America’s top speakers use to earn over $1 million per year, even in today’s economy.

For more information on Jane, check out

Come see Jane on September 10th!

Click here to register

you, the speaker: Always watching

by Dave Lieber, CSP
Dallas Morning News columnist

Reminders came my way that people are always watching you, the speaker. We’re always on stage. Even when we think we’re not.

The world is big, but the community is so small.

Last week, a man wrote me the following:

“Mr. Lieber, you most likely do not remember me, but I held the door open for you at a meeting at a church in North Dallas. You were a presenter and were pulling a wheeled container. I did not know at that time who you were, but wanted to make it easier for you.”

Do I remember? No. Do I care? Yes. Whenever this man sees my column in the newspaper, I know he thinks, “I held the door open for him once.” I know I’d think that. I hope I said a proper thank you.

Then last week, Friday around dinnertime, when I thought I was done, finally, for the week, the top editor at the paper emailed me to say he noticed that I had tweeted something eight hours before. Did I not, he asked sweetly, want to turn that into full-blown story? Like right away?

Of course, sir.

Who knew that a tweet in the morning can keep you working late into the evening?

And as if I needed another reminder of the end of privacy, after I posted that story so gently suggested to me by the top editor, I heard from a reader.

“I noticed your posting at 7:33 pm, a few minutes ago,” he wrote. “It’s been a very good day for you. Take the rest of the day off.”

I always thought that if I didn’t post personal information about myself on social media, I could maintain a semblance of privacy. Who am I kidding? Somebody is always watching.

* * *

Dave Lieber, CSP, is The Watchdog investigative columnist for The Dallas Morning News and a 10 year member of NSA/North Texas. @DaveLieber.

Calling all Speaker Authors

Our website,, now has a Bookstore page and if you’re an author and a current NSANT Member/Candidate, we want to list your book!

All you have to do to take advantage of this new member benefit is to complete this Google form here.

A couple of rules:

  1. We only have room to post one book, so choose which one you want to have listed.
  2. You must be a current Member or Candidate of NSA-NT to have your book listed.

For questions or help, email Kevin Green who is making this happen:

August 13th Meeting Recap

Tim Gard, CSP, CPAE and Connie Podesta, CSP, CPAE

by Bill Lynch

Tim Gard, CSP, CPAE

Tim Gard, CSP, CPAE

The more you speak the better you get and the more refined your message becomes. Your message has to come from your life experiences. Tough as it is, you have to find something uniquely yours that you can deliver in a unique way so that your audience gets a return on their investment in hearing you.

People want to know who you are before they want to hear what you know. That means you have to be both authentic and vulnerable. You can present your story better than anyone else.

Make a list of the speakers with whom you compete. Don’t go to their website, Google them. You will get a list of the speaking engagements they have recently done. Contact the meeting planner and start to pitch yourself for next year. A great way to generate leads.

Your message must be universal and not offensive to anyone. Audiences today consist of a wide variety of different ethnic, religious, racial, and age groups. While it is important to be funny, it has to be ancillary to your message. While your presentation is your movie, keep your audience in it.

Find answers to your customer’s pain and present them. Your audience wants to be a black belt in something after an hour with you. Speaking is training. Don’t tell and retell your story. Live and relive your story.

To sell yourself you have to be able to tell what benefit your audience will get in a clear and concise manner. If you can’t tell it, you can’t sell it.

Connie Podests, CSP, CPAE.

Connie Podests, CSP, CPAE.

Develop a signature story. Connie Podesta followed Tim and told us how she developed the “Watch Story”. It took her several years to expand and refine the story based on audience reaction.

Be low maintenance. Your job is to make the person who booked you look good.

Your website is the cornerstone of your business.

Challenges from Tim’s and Connie’s presentations

  1. Go to and see his demo videos and how he presents himself
  2. Make a list of three people with whom you compete in about the same price range and Google them for a list of leads
  3. Write a paragraph on what really makes you unique. Create a story around it
  4. Reread the feedback forms from your last 5 events. What are people taking away from your presentation? Add that to your marketing material and website
  5. Develop an interactive segment for your presentation where you take a handheld mic and wander into your audience (Gulp!)

Good News

Linda Swindling signed a book deal with Berritt-Kohler and her son Parker Swindling got married in July.

Peggy Edge celebrated 40 years as a cancer survivor.

Leo Cardenas congratulates Kate Delaney on beating him out for a speaking job.

Melinda Marcus, CSP will be the keynote at an annual law firm client event in Dallas in September.

Mike Dilbeck thanked the chapter especially Power Women of NSA for helping him get to Influence 2016.

Bill Lynch was featured on the Mike and Wili Real Estate Hour Sunday August 14th on KLIF.

Nikki Nanos spoke at the ABW Ambassador retreat, is booked to speak at the Soroptimist Dallas and the Empowerment Program at Dallas District Court.

Gene Mosley is speaking at his first Business Mixer this month.

Mary German presented three sessions at the Destination Marketing Association CDME program in Minneapolis of Advocacy, Sales & Services and Building an Effective Team.

Chapter Meeting Location

hilton-garden-inn-richardsonFor the 2016-17 meeting schedule, we’ll again be meeting a the Hilton Garden Inn located at:

1001 W President George Bush Hwy.
Richardson, TX 75080
Phone: (972) 792-9393.

Click here for a map to our meeting location.

Photo Gallery

Speaker Tim Gard, CSP, CPAE

Speaker Tim Gard, CSP, CPAE


Speaker Connie Podesta, CSP, CPAE

Speaker Connie Podesta, CSP, CPAE


NSA-NT Treasurer Bob Phillips and NSA-NT Vice President Betti Coffey

NSA-NT Treasurer Bob Phillips and NSA-NT Vice President Betti Coffey


NSA-NT Members Gene Mosley and Ron Hoesterey

NSA-NT Members Gene Mosley and Ron Hoesterey


NSA-NT Members (from left to right) Diane Consolino, Debbie Ozment, Barbara Jackson and Mary German

NSA-NT Members (from left to right) Diane Consolino, Debbie Ozment, Barbara Jackson and Mary German


NSA-NT Member Donna Mack (with Wella) and speaker Tim Gard

NSA-NT Member Donna Mack (with Wella) and speaker Tim Gard


NSA-NT Past President Russ Riddle and speaker Tim Gard, CSP, CPAE

NSA-NT Past President Russ Riddle and speaker Tim Gard, CSP, CPAE

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972-233-9107 ext. 223

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