A Note from Your President
It’s hard to believe we are in October. We have plenty of activities going on in our chapter and I thank all of you for your support. Remember, “It’s Still About you!” If you are a Candidate member we are happy to announce Sherrie Wilson as our “Professional Member Advocate.” Sherri went through our Academy two years ago, became a professional member, wrote her book Faith on Fire and is literally on fire. This position is to help those of you trying to get your professional membership to reach out to Sherrie and ask her questions and get suggestions on how you can achieve your professional membership status. She has been there and done that in a short time frame and wants to help you do the same.
Another important initiative this year is to create more Mastermind groups. This is for those of you that feel a connection with one another to help bring your speaking business to new levels. Mastermind groups are a combination of brainstorming, education and peer accountability to sharpen your business and personal skills. Each member should challenge each other to set powerful goals and achieve them. Each group has confidentiality with total honesty, respect and compassion for each other. Masterminds are not a class, group coaching or networking group. You can have a size of 3 or even 7 but it is up to the group as to what size works for them. Each group can have different types of business models and experiences to leverage their strengths and to share.
We have our 3rd Coffee Connection coming up with that date coming out shortly. We had 15 folks in September with a discussion on prospecting. The topic for October is “Conveying your Value” to your customers and prospects. Our first After Hours is on October 20th at Aboca’s and we look forward to seeing you there with Julie Alexander, CSP and Karen Cortell Reisman. Also watch for our Lab events are in full throttle and the Comedy Labs coming by Kelly Vrla, CSP.
Also, on October 14th and the Eisemann Center in Richardson we have a video shoot for those interested. The cost is $450 and will be a two camera shoot by Matt Bauer on the small stage they have. This is an excellent opportunity for those that need a professional video. It will be 10 minutes long. We have capacity for 20 folks.
If you look at all the activities for the year you will see that we are close to 50 events. As an All Access member you have full access at no cost to all of them. We look forward to seeing you in October!
NSA North Texas (@NSANorthTexas)
October 2016 Program – Todd Cohen, CSP – “Everyone’s in Sales-Building a Sales Culture!” Every Conversation is a Selling Moment
A dynamic and inspiring keynote speaker, Todd combines coaching with humor to instill a sales culture mindset within your company that achieves results.
With masterful command of a room, Todd Cohen uses his unparalleled expertise, unique insights and memorable examples to engage, motivate and educate audiences in the United States and around the world. He delivers more than 90 keynote addresses a year, speaking to audiences as small as 5 people and as large as 5,000.
A Certified Speaking Professional, Todd Cohen’s proven strategy of Sales Culture™ has helped to revolutionize the sales success for numerous organizations including Subaru of America, Inc., Corning, Inc., Bayada Home Health Care, Inc., and PNC Bank.
For more information on Todd, check out toddcohen.com.
Come see Todd on October 8th!
you, the speaker: Losing your mind over a big client
by Dave Lieber, CSP
Dallas Morning News columnist
The rookie speaker was excited. A big-name company you’d know by name invited her to come speak at world headquarters.
“Wow,” I said, duly impressed. “That will look great on your website.”
I coached her on fee, on presentation and on using the performance afterward to promote her brand. She was excited.
Instead, I should have coached her on how to coach the client.
We both assumed that because the company is big, one of the biggest in the world, that they would know how to host a speaker.
You, the speaker, show up for the engagement and must perform, but that doesn’t mean the company doesn’t have some responsibility, too, right?
In the rookie speaker’s case, the host company let her down.
The event was supposed to be in a theater, but instead it was in a cramped conference room. Not that it mattered.
The company didn’t properly announce the event, so … not a single person showed up.
When the host realized that nobody was coming, employees from nearby work stations were pulled from their work stations and forced to listen to a subject about which they had no interest.
How do you handle this kind of a failure? How do you learn from it? How do you survive it? How do you forget it?
This could happen to any of us. How often do you assume that your host is organized and ready to help you act like the pro you are? Do you ask questions and offer your own guidelines? Do you screen clients? Or do you jump for joy anytime anyone expresses an interest in you?
Finally, do you lose your mind when a big name comes rolling by?
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News from Membership Director Lauren Midgley
Our chapter continues to grow in our membership. Our current count is 123 awesome members: 80 professional and 43 candidates. We are off to an incredible start. If you know anyone who would benefit from joining our group, please bring them to one of our Saturday meetings, a lab, or to coffee connection. We would love to meet them.
Thank you for completing the electronic survey after our Saturday meetings! We appreciate your feedback and take it seriously. Two key metrics that has been communicated the past two months:
- Overall satisfaction with our meetings 9.5 stars out of 10
- Likelihood that you will attend a future meeting 6.8 out of 7
You, the member, makes up our amazing chapter. Keep coming to our events. Keep providing us feedback!
September Meeting Recap
by Bill Lynch
Jane Atkinson presented at NSA-NT in September 2016
The author of The Wealthy Speaker and The Epic Keynote (both of which I own) came to help members of the chapter recognize where we are in our speaking career and then enter the process of moving toward wealthy speaker status. Her points included these:
- The process has three major phases: ready, aim and fire. The ready phase involves figuring out your “lane” (what type of presenter you are and your target audience and what subject do you want to be known for 5 years from now?) and the messages that you want to communicate to your target audience. Aim involves developing the approach to your market. Fire is the execution phase.
- The best marketing in the speaking world is a great speech. No fancy brochure or flashy website can make up for a mediocre speech.
- Always promote future engagements at your speech. The measure of a great speech is the number of follow on opportunities you get from your audience. She suggests that after Q&A and before you begin your closing story, you say something like: As you can see, I am passionate about _____________________. If you know anyone who could benefit from this topic, give me your business card.
- Characteristics of a great keynote: make the audience the hero, have a focused message, ask great questions, balance stories and teaching, have a phrase that pays, be authentic, be memorable, laughter, energy, delights the audience.
- Create a “thru line”. Some examples: Stand up, step in, speak. Go big or go home. Show up and shine.
- She suggests that you lay down your material first and then go back and add humor. There are humor consultants who can help.
- She mentioned a speaker who routinely asks the meeting planner for three people from the audience ahead of time. She reaches out to them and gets information she can use while mentioning the person from the platform.
- Positioning: be an expert first and a speaker second. She quoted Brian Palmer: People want to hire smart people who speak.
- Be thinking about multiple revenue streams: keynotes, consulting, workshops, books, courses, retreats, podcasts, coaching, events, a membership platform.
- When you have a new idea, filter it with “does this support my lane?”
- Ask yourself: what topic can I own? What topic can I be the world’s greatest expert on?
- Websites need to have positioning first: look at Kate White, Kent Julian, Lindsey Pollack, Lisa Ford. Each has a dominant positioning statement.
- Websites have to have your personality and your promise of what you will deliver.
- Websites need to be outcome oriented (put them first and promise deliverable results). They need to be credible, have a call to action (she suggests “let’s chat” rather than “book me”), and have a device to collect names and emails to build your fan base.
- Before you enter the fire phase, be sure your marketing materials have a great chance of being successful. Don’t make the mistake of targeting your potential client base with poor materials. You will not get a second chance.
Diana Gats just conducted “Communication and Team Dynamics” workshop for TCU MBA’s for the 3rd year.
Ron Hoesterey started last Monday morning as “Rancher Ron” giving east Texas wisdom on WHIW radio.
Cherrie Fisher is leading a panel at the October Society of Women Engineer’s national convention. The topic: The Internet of Everything.
Dr. Mary Warren was awarded two trademarks. She has two speaking events for the Military Access Program for Standard Process.
Amy Kinnaird gave the commencement address for a local college in August.
Mary German received the Dallas Business Journal Women in Tourism Award. She is one of six women leaders in DFW to receive the award. She was chosen as one of 30 honorees from over 250 nominations.
Congratulations to our members on their good news!
Chapter Meeting Location
For the 2016-17 meeting schedule, we’ll again be meeting a the Hilton Garden Inn located at:
1001 W President George Bush Hwy.
Richardson, TX 75080
Phone: (972) 792-9393.
Click here for a map to our meeting location.